This blog post by A.J. Juliani offers a divulgative introduction about design thinking. Design thinking is in general a framework of cognitive, strategic and practical processes guiding the development of design concepts, such as projects, policies, organisational models, solutions, and so forth. In particular, design thinking has been proposed as a method for the development of innovations. The article illustrates the main approaches to design thinking, presenting their different phases. On the basis of personal experiences of design thinking, it presents a variation of the design thinking framework, called LAUNCH. The author illustrates this framework exposing the role, importance and difficulties of leadership in the development of design thinking for the improvement of organisations. Finally, the article presents the case study of the adoption of design thinking on a small issue to illustrate the effectiveness of the method to think out of the box and to reframe issues.