This white paper by the British Fashion Council and DHL explores new pathways to a sustainable fashion industry. It provides an overview of best practice examples in the fashion industry at different levels, in terms of strategy planning, supply chains, design process, materials, manufacturing, logistics, packaging, recycling, and raising awareness. Several recommendations for a pathway to a more sustainable fashion industry are given, with the paper calling for a substantial change in present business and production models. To explore the sustainability of specific fashion brands, visit https://directory.goodonyou.eco/, which gives out ratings based on a brand’s transparency in terms of environmental sustainability and animal rights.