David Rock’s SCARF Model

Mind Tools Content Team

2021

The SCARF Model comprises five key domains (Status, Certainty, Autonomy, Relatedness and Fairness) that influence our behaviours in social situations. The model is based on neuroscience research that has established that these five social domains activate the same threat and reward responses in our brain that we rely on for physical survival. Using the SCARF model in relation to your own workplace can help you create an open, honest and secure culture, where even difficult issues can be addressed safely. It is particularly useful if you need to collaborate with or coach others, or when you need to provide training and feedback