Julie’s bicycle created this brief to help understand the challenge of plastic pollution and how the cultural sector can take action. It provides a comprehensive overview of the topic of plastic, deconstructs certain misconceptions, and provides examples of festivals, cultural institutions, and organisations which have made practical steps to reduce their plastic waste (e.g., Shambala Festival, Opera North). The brief also focuses on recent innovations in terms of materials which have the potential to replace plastic. Piñatex, for example, is a material made from pineapple leaf fibre and is an alternative to natural leather. Finally, the brief includes a checklist which can be used to verify any organisation’s policies in terms of procurement, waste, and operations, in order to reduce plastic waste and usage to a minimum.